pillow train

While I was on the way to work today, there is this very interesting and amusing thingy going on in the MRT station. A few people are dressed in striped pyjamas, standing to a box full of pillows! Are they giving out free pillows? Anyway I just head up to the platform to wait for the train. When the train came, the seats and railings are filled with pillows!

Then there is a anoucement on the train : "Welcome aboard to the pilloww train. The pillows are free for you to take. Enjoy the ride." On a closer look at the pillow, there is a purple strip of paper wrapped around the pillow. It was saying it is the pillow week and by taking this strip of paper to Ikea, one will be entitled to free hotdogs and drinks.

My questions are answered...all these are a promotional grimmick from Ikea. But it is rather an unusual way of advertising. ;)

FYI, I did not take any of the pillows. Too big and troublesome for me to carry all the way to office and later bring back home. Maybe they should have start the thingy at the end of the day when people are taking the train home...